Privacy Policy

Jersey City Imaging Center (“JCIC,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect through our website at jerseycityimaging.com, how we use that information, and the rights you have over your data.

This policy applies to information collected through this website. The handling of your protected health information (PHI) once you become a patient is also governed by our HIPAA Notice of Privacy Practices, which covers your rights and our obligations under federal health privacy law.

By using our website or submitting any information through our forms, you agree to the practices described in this Privacy Policy.

Information We Collect

We collect information in two main ways: information you provide to us directly, and information collected automatically when you use our website.

Information You Provide Directly

When you submit a booking request, contact form, or quote request through our website, we may collect:

Your full name
Your email address
Your phone number
The type of scan (modality) you need
The body part to be scanned
Your insurance or payment type
Your preferred appointment date
Your consent to be contacted by phone, email, or text message

After your initial booking submission, if you are using insurance, you will be directed to upload an image of your insurance card through a secure link sent to your confirmation email. This insurance card image and the information it contains is also collected through our booking workflow.

Information Collected Automatically

When you visit our website, we may automatically collect certain information through cookies, web beacons, analytics tools, and similar technologies. This information may include:

Your IP address
Your browser type and version
The pages you visit on our site
The amount of time you spend on each page
The website that referred you to us
Your general geographic location (city or region level)
Device information including operating system and screen size

This information helps us understand how visitors use our website and how we can improve the experience.

How We Use Your Information

We use the information we collect for the following purposes:

To Provide Imaging Services

We use the information you submit to verify your identity, verify your insurance coverage, schedule your appointment, contact you about your scan, and deliver your results.

To Communicate With You

We use your contact information to send appointment confirmations, reminders, prep instructions, and other communications related to your visit. If you have given consent, we may also send promotional or educational emails about our services. You can opt out of marketing emails at any time using the unsubscribe link in any email or by contacting us directly.

To Comply With Legal Obligations

We may use and disclose your information as required by law, including federal HIPAA regulations, New Jersey state law, and any other applicable legal requirements.

To Protect Our Rights and Yours

We may use information to detect and prevent fraud, respond to legal claims, and protect the rights, property, or safety of our patients, our staff, or the public.

How We Store and Protect Your Information

Information you submit through our website forms is stored and processed by GoHighLevel, our customer relationship management platform.

GoHighLevel maintains industry-standard security measures and operates under a Business Associate Agreement with us to ensure compliance with HIPAA requirements for protected health information.

Insurance card images uploaded through our secure upload link are also stored in GoHighLevel under the same security and HIPAA-compliant protections.

We use reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data transmission, secure storage, access controls, and ongoing staff training on privacy and security practices.

However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

Who Has Access to Your Information

Within JCIC, access to patient information is limited to staff who need it to perform their job duties. This includes:

Front desk team members, who use your information to verify your identity and prepare for your appointment
Schedulers, who use your information to confirm appointments and follow up on inquiries
Billing team members, who use your information to verify insurance and process payments
Imaging technologists, who use your medical information to perform your scan safely
Radiologists, who interpret your imaging studies

All staff members are trained on HIPAA compliance and are bound by confidentiality obligations.

We do not sell your personal information to third parties. We may share your information only in the following limited circumstances:

With your insurance provider, to verify coverage and submit claims
With your referring physician or other healthcare providers you authorize, to coordinate your care
With service providers who help us operate our business, such as our customer relationship management platform (GoHighLevel), website hosting, and email service providers, all under appropriate confidentiality agreements
When required by law, court order, or government request
To protect our rights, your safety, or the safety of others

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect information about how you use our site. Cookies are small text files placed on your device that allow us to recognize you, remember your preferences, and track website usage patterns.

We use the following types of cookies and tracking:

Essential Cookies

These are necessary for the website to function, including supporting features like form submissions and language preferences.

Analytics Cookies

These help us understand how visitors interact with our website, including which pages are most visited, how long visitors stay, and how they arrived at our site. We may use tools such as Google Analytics for this purpose.

Marketing and Advertising Cookies

If applicable, these may be used to deliver relevant content and measure the effectiveness of marketing campaigns.

When you first visit our website, you will see a cookie consent banner that allows you to accept or customize your cookie preferences. You can change your cookie settings at any time by clearing your browser cookies or adjusting your browser settings to block cookies.
Disabling certain cookies may affect the functionality of the website.

Your Privacy Rights

You have certain rights regarding the personal information we collect about you. These rights vary depending on the laws that apply to you.

Federal HIPAA Rights

If you are a patient at Jersey City Imaging Center, you have specific rights regarding your protected health information under the federal HIPAA Privacy Rule. These rights are described in detail in our HIPAA Notice of Privacy Practices.

New Jersey Residents

If you are a New Jersey resident, you have rights under state law regarding your personal information and patient health records. To exercise these rights, contact us using the information at the end of this policy.

California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

The right to know what personal information we collect about you and how we use it
The right to request deletion of your personal information, subject to certain legal exceptions
The right to opt out of the sale of your personal information (we do not sell your personal information)
The right to non-discrimination for exercising your privacy rights

To exercise any of these rights, contact us at contact@jerseycityimaging.com or call (551) 353-9911. We will respond to verified requests within the timeframes required by applicable law.

Data Retention

We retain your information for as long as necessary to provide services to you, to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Specifically:

Patient medical records are retained for the period required by federal HIPAA regulations, New Jersey state law, and applicable medical records retention laws
Booking inquiries and contact form submissions that do not result in an appointment are retained for a shorter period, consistent with applicable law
Website analytics data is retained according to the data retention policies of our analytics service providers

When information is no longer needed, we securely delete or anonymize it in accordance with applicable laws and our internal data handling policies.

Marketing Communications

With your consent, we may send you marketing emails about our services, health and wellness information, special offers, or other updates. You can opt out of marketing communications at any time by:

Opting out of marketing communications will not affect transactional communications, such as appointment confirmations and reminders, which we will continue to send so you are informed about your scheduled care.

Third-Party Websites and Services

Our website may contain links to third-party websites, including insurance company websites, government health resources, and other healthcare providers. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

We also work with third-party service providers (such as GoHighLevel for booking and CRM, analytics providers, and email service providers) to operate our website and services. These providers have their own privacy practices and are bound by confidentiality agreements with us.

Children's Privacy

Our website is intended for adults who are seeking imaging services for themselves or their family members. We do not knowingly collect personal information directly from children under 13. If you are a parent or guardian and believe your child has provided personal information through our website, contact us at contact@jerseycityimaging.com and we will take steps to delete the information.

Governing Law

This Privacy Policy is governed by the laws of the State of New Jersey and applicable federal laws, including the Health Insurance Portability and Accountability Act (HIPAA).
Any disputes related to this Privacy Policy or our handling of your personal information will be resolved in the courts of New Jersey, unless required otherwise by law.

How to Contact Us

If you have questions about this Privacy Policy, your privacy rights, or how we handle your information, contact us using any of the methods below.

Last Updated

This Privacy Policy was last updated on May, 2026